From forgotten Alley to cultural corridor: cleaning, murals, lighting, environmental fairs, tours and community participation.
The Alley between Agua Caliente Boulevard and Río Bravo Street was a forgotten urban point, used as a dumping ground and abandonment area.
The space was cleaned, 100 meters of murals were activated, lighting was improved and infrastructure was prepared for community events.
The Alley became the scene of fairs, classes, presentations, cultural tours and outdoor family gatherings.
The project was selected within the framework of World Design Capital and was presented at the Exchange Pavilion in Balboa Park.
The transformation was built with local participation: cleaning the space, cultural programming, environmental fairs and murals that connect Tijuana identity with environmental awareness.
The celebrations included an environmental fair, a mural dedicated to Jackie Nava, an international exhibition, guest artists and urban interventions to generate conversation in the territory.
The Callejón Río Bravo was presented at the Exchange Pavilion in Plaza de Panamá as part of the Impact Projects catalog, showing how a local intervention can travel.
Projects
Each project combines environmental culture, pedagogy, aesthetics, participation and concrete action to generate impact in the community.
Visual interventions that translate the environmental message into a public experience.
Talks, dynamics and experiences for students, technical teams and communities.
Discarded materials become pieces that explain the life cycle of a product.
Intervened pieces that turn art into conversation, fundraising and support for environmental projects.
Solutions for water care, energy, waste separation and reduction of environmental impact.
Outdoor experiences that integrate play, environmental training and family coexistence.
